Vy Group, LLC (“Sharp,” “we,” “us”) operates the Sharp app and sharpmenswear.com. This policy explains what personal information we collect, including the photos you may choose to share for a personalized preview, how we use it, and the choices you have.
Who this applies to
This policy covers personal information we collect through the Sharp app, sharpmenswear.com, and related correspondence. It applies to app users, prospective retail and affiliate partners who contact us, and visitors to our website.
Information we collect
Information you provide
- Style profile — the occasion you are styling for, your clothing sizes, budget, and style direction.
- Account & contact details — email address and any name you provide.
- Launch notifications — if you join the Sharp launch list, we collect your email address and your request to receive launch updates.
- Photos — if you choose to use the personalized “You” preview. See Photos & AI processing below; this is handled differently from other data and is not retained.
- Purchase & subscription data — handled by Apple’s App Store and our subscription-management vendor; we do not receive or store your full payment card number.
- Partnership inquiries — if a retailer or network contacts us through the site’s partnership form, we receive the name, email, and message you provide.
Information collected automatically
- App usage data — screens viewed, feature use, crash and performance data, and approximate device information, used to operate and improve the app.
- Website usage data — standard web request data (page, referrer, approximate location, device, timestamp) when you visit sharpmenswear.com.
Photos & AI processing
The personalized “You” preview is the only Sharp feature that uses a photo of you, and it works differently from the rest of the app:
- You choose when to share a photo. The preview requires a separate, explicit consent step every time, and is never required to use Sharp’s core recommendations or shop the pieces in a look.
- Processed, not stored. A photo you submit is sent to our AI image provider for that single generation request. Sharp does not write your source photo to disk and does not keep a durable copy; it is held only in server memory for the request and is removed from your app session once the preview is returned to you.
- Not used to train AI models. We use a paid AI provider tier with model-training and data-retention disabled for these requests.
- Body-type fidelity. The preview is generated under an explicit instruction to preserve your real proportions, not to slim, enlarge, or reshape you.
- Your control. You choose which photo to submit, whether from your camera or photo library, with the relevant device permission requested separately for each. You can decline this feature entirely and still use Sharp.
How we use information
We use personal information to:
- Generate your styled recommendations and, where you request it, your personalized preview;
- Process subscriptions and credits, and provide customer support;
- Operate, secure, and improve the app and website, including understanding which features are used;
- Send the Sharp launch updates you requested, with an unsubscribe option in each marketing message;
- Respond to partnership and retailer inquiries;
- Comply with legal obligations and enforce our Terms.
When we share information
We share personal information only as necessary to run the Service:
- AI providers — your style profile and, where you request a preview, your photo, are sent to our AI processing vendor solely to generate your recommendation or preview, under the data-handling terms described above.
- Payments — Apple and our subscription-management vendor process purchases and manage entitlements; we do not receive full card numbers.
- Analytics & infrastructure vendors — hosting, crash reporting, and product-analytics providers acting on our instructions.
- Email delivery — Resend stores launch-list contacts and delivers requested launch messages on our behalf.
- Retailers & affiliate networks — when you follow a shopping link, the retailer and any affiliate network in between receive the standard click and attribution data needed to credit the referral; they do not receive your photos or style profile.
- Authorities — when required by law or valid legal process, or to protect our rights, our users, or the public.
We do not sell personal information, and we do not share your photos for advertising or with any party except the AI provider used to generate the specific preview you requested.
Cookies & app analytics
sharpmenswear.com uses Google reCAPTCHA to keep the launch-list and partnership-request forms free of spam. We do not run advertising or behavioral-tracking cookies on the website.
The Sharp app uses privacy-respecting product analytics to understand feature usage and app stability. This is aggregated usage data, not used to build advertising profiles.
Retention
- Photos submitted for a You preview — not retained; see Photos & AI processing.
- Style profile & account data — kept while your account is active, and for a limited period after deletion to comply with legal and financial record-keeping requirements.
- Launch-list email — kept until you unsubscribe or the launch-notification purpose ends, subject to limited suppression records needed to honor an unsubscribe request.
- Partnership inquiries — up to 24 months from last contact.
- Website logs — typically 90 days.
Your rights
Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you, object to or restrict certain processing, receive a portable copy of information you provided, and withdraw consent at any time where processing is based on consent. To exercise any of these, write to privacy@vygroup.net, or delete your account directly in the app. We will respond within the time required by applicable law.
For California residents (CCPA/CPRA)
The categories of personal information we collect are described in “Information we collect”; the purposes in “How we use information”; and disclosures in “When we share information.” We do not sell or “share” personal information as those terms are defined under California law.
Security
We use reasonable administrative, technical, and organizational measures to protect personal information, including encryption in transit, access controls, and vendor diligence. No system is perfectly secure; if we become aware of a security incident affecting your information, we will notify you and the appropriate authorities as required by law.
International transfers
We are based in the United States. If you are located outside the U.S., your information may be processed in the U.S. or other countries with different data-protection laws. Where required, we use appropriate safeguards for such transfers.
Age requirement & children
Sharp is intended for users 18 and older. We do not knowingly collect personal information, including photos, from anyone under 18. If you believe a minor has provided us information, contact us at privacy@vygroup.net and we will delete it.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent change. If a change is material, we will post a notice in the app or on this page.
Contact us
Privacy questions and requests:
Vy Group, LLC
privacy@vygroup.net